How One-Click OTP Checkout Can Reduce Checkout Abandonment on Shopify
Checkout abandonment is one of the biggest challenges for every eCommerce store. Recent studies show that over 70% of online shoppers leave without completing the purchase, especially on mobile devices.
This abandonment mainly happens because customers face too many checkout steps, manual typing, and a slow checkout experience.
Why Customers Abandon Checkout on Shopify
When users reach checkout, they often face:
- name
- phone number
- email
- address
- PIN code
- payment details
Mobile users hate long forms, and multiple pages cause higher friction.
Major reasons for checkout drop-off:
- Too many input fields
- Manual form filling
- Slow mobile experience
- Complex multi-step checkout
- Re-entering details repeatedly
👉 The longer the checkout, the higher the abandonment.
What Is One-Click OTP Checkout for Shopify?
One-click OTP Checkout is a simplified Shopify checkout flow where a user only enters their mobile number and receives a one-time password (OTP).
Once the OTP is verified, Shopify automatically:
- identifies the user
- retrieves saved address data
- skips long forms
- moves user directly to payment
Result?
A faster, friction-free checkout experience 🔥
- identifies the user
How OTP-Based Checkout Works
Here’s the typical OTP checkout flow:
1️⃣ Customer enters mobile
2️⃣ OTP automatically sent
3️⃣ Customer enters OTP
4️⃣ Shopify fetches saved data
5️⃣ Address is auto-filled
6️⃣ Customer completes payment✔ No forms
✔ No typing
✔ Faster payments
Why OTP Checkout is Ideal for Mobile Commerce
More than 70% Indian shoppers buy using mobile. Small screens = slow typing.
With OTP checkout:
- zero typing
- instant address selection
- app-like checkout experience
returning users finish in seconds
- zero typing
Benefits of One-Click OTP Checkout (Shopify)
✔ 1. Lower Checkout Abandonment
Users don’t drop off due to long forms.
✔ 2. Faster Checkout Flow
Removing steps reduces friction and improves conversion.
✔ 3. Higher Repeat Purchases
Returning shoppers only enter mobile + OTP.
✔ 4. Mobile-First Experience
Perfect for fast-moving customers.
✔ 5. Increased Profitability
Some setups allow lower payment gateway fees.
Why Shopify Stores Should Consider OTP Checkout
A fast checkout experience helps:
- increase conversion rate
- reduce cart abandonment
- improve sales
- boost customer satisfaction
- encourage repeat purchases
If you’re investing in traffic, you MUST ensure your checkout isn’t slowing down conversions.
Final Thoughts
Modern shoppers value speed and convenience. A traditional checkout flow is outdated and causes direct revenue loss.
By enabling one-click OTP checkout, Shopify stores can:
- boost conversions
- reduce abandonment rates
- offer frictionless payments
- improve mobile UX seamlessly.
