“Walking on Water” Without Disrupting Merch & Ticketing
How We Built an Interactive Album Launch Website for DIVINE’s “Walking on Water” — Without Disrupting Merch & Ticketing
Project Overview: To support the launch of the album Walking on Water, DIVINE required a visually immersive website that felt cinematic and interactive, while keeping all commerce and ticketing workflows lightweight.
Merch was already live on a separate merch website and tickets were sold via third-party ticketing platforms.
Rebuilding commerce from scratch would:
Increase maintenance
Create inventory sync issues
Add unnecessary friction
A large percentage of users would land on the site from:
YouTube
Mobile ads
Any interaction had to work equally well on touch devices.
Goal: Create an immersive, memorable hero section tied to the album’s theme.
What We Built
A visually dominant hero section centered on album artwork
A water ripple interaction layer that responds naturally to user input
Interaction Logic
Desktop: Ripple activates on hover
Mobile: Ripple activates on tap / click
Why This Matters
Encourages exploration without forcing action
Reinforces album identity visually
Keeps navigation accessible (effect never blocks UX)
Goal: Showcase merch without rebuilding the store.
Implementation
Designed a clean merch discovery grid on the album website
Each merch card links directly to:
The corresponding product page on the existing merch website
Benefits
Users browse merch within the album experience
Checkout, inventory, and payments stay centralized
No duplicate carts or syncing issues
Goal: Clearly present upcoming events while keeping ticketing external.
What We Delivered
Structured shows listing with:
Date
City / venue
Clear “Buy Now” CTA
Each CTA redirects to the correct third-party ticketing platform
Why This Works
No risk of ticketing conflicts
Users trust familiar ticket platforms
The album site remains fast and focused
No. The entire experience was built on WordPress CMS as a backend reducing the overall development cost.
Yes. Touch-based interactions were explicitly designed and tested keeping the high traffic in mind.
Absolutely. The structure can be reused with different visuals and data.
No. Effects were implemented responsibly without blocking performance.
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