How We Increased Brand Visibility and Organic Leads for Indigo Construction Co.

Modern SEO techniques along with proper content strategy with consistency that generated sustainable organic growth within 8months.

Client Overview

Client: Indigo Construction Co.

Industry: Construction co.

Target market: Property Developers & Investors

Website type: Static

Services provided: SEO

Project duration: 7 months completed and ongoing project

53.82%

Increase in organic traffic

1.66k

Increase organic clicks

65

Keywords entered the top 10

53.82%

increase in organic traffic

1.66k

increase in organic clicks

65

keywords entered the Top 10

65

keywords entered the Top 10

65

keywords entered the Top 10

9

months project duration

Client Overview

Client: Indigo Construction Co.

Industry: Construction co.

Target market: Property Developers & Investors

Website type: Static

Services provided: SEO

Project duration: 7 months completed and ongoing project

Requirements

The project required a full website layout change while protecting the live publishing structure, SEO value, and editorial workflow.

1 Preserve Existing URLs

Startuprise USA already had strong SEO visibility, so all existing article URLs, category URLs, page URLs, and archive URLs needed to remain active after the redesign.

2 Keep Article Authors Unchanged

The website published around 25–30 articles daily, and every article had an assigned author. After the new theme implementation, author names and article ownership had to remain the same.

3 Implement Layout From Startuprise UK

The client provided Startuprise UK as the layout reference. Its active theme was custom-coded, so the same theme structure had to be moved and configured carefully on Startuprise USA.

4 Build an Updated Magazine Section

The existing magazine section needed to be redesigned from the old carousel-style layout into the updated magazine display shown in the new reference layout.

5 Add Automatic Magazine Movement Logic

The magazine section needed custom logic: if no new magazine was published within the last 24 hours, the magazine display should automatically move one step forward.

6 Complete Website Setup With Forms

The new layout required final setup for styling, categories, social links, and user interaction forms. This included a custom startup details form, subscribe form, my account form, and Google login option.

The Challenge

The project required a full website layout change while protecting the live publishing structure, SEO value, and editorial workflow.

Req

01 No non-branded organic traffic

The website had almost no visibility for generic search terms, making it difficult to attract new potential customers through organic search beyond branded queries.

Req

02 No ranking of Important pages

Key website pages were not appearing in search results for relevant keywords, reducing visibility, organic traffic, and opportunities to attract potential customers.

Req

03 Poor website structure

The website had an unclear structure and weak internal linking, making it difficult for users and search engines to navigate and find important pages.

Req

04 Limited content on website

The website contained limited content, reducing keyword coverage, user engagement, topical authority, and opportunities to rank for relevant searches.

Req

05 Indexing or crawling problems

Technical issues prevented search engines from efficiently crawling and indexing key pages, reducing visibility and organic search performance.

Req

06 Thin content

The website contained shallow, low-value content that lacked depth, relevance, and useful information for users and search engines.

SEO Strategy

01. Technical SEO

Build the bottle exactly as per real-world measurements.

02. Keyword and Site Architecture

Apply the label artwork perfectly on the bottle surface.

03. On-Page SEO

Build the bottle exactly as per real-world measurements.

04. Content Strategy

Build the bottle exactly as per real-world measurements.

05. Off-Page SEO

Build the bottle exactly as per real-world measurements.

Results

1.66k

Organic clicks

1,956

Organic sessions
+53.82%

93

Top 10 keywords
+232%

63

Organic enquiries
+186%

93

Organic keywords Ranking
+11%

7,040

Organic clicks +120%

8,900

Organic sessions
+117%

93

Top 10 keywords
+232%

63

Organic enquiries +186%

0.71%

Conversion rate +31%0

organic keywords

organic clicks

organic sessions

To know more about our services, check this link out

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If your publishing website has strong SEO and you want to update the complete layout without breaking URLs, losing author data, or disturbing daily publishing, we can safely migrate and customize your WordPress theme.

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How We Increased Brand Visibility and Organic Leads for Indigo Construction Co.

Client Overview

53.82%

1.66k

65

53.82%

1.66k

65

65

65

9

Client Overview

Requir­e­m­e­n­t­s

1

Preserve Existing URLs

2

Keep Article Authors Unchanged

3

Implement Layout From Startuprise UK

4

Build an Updated Magazine Section

5

Add Automatic Magazine Movement Logic

6

Complete Website Setup With Forms

The Challenge

Req

01

No non-branded organic traffic

Req

02

No ranking of Important pages

Req

03

Poor website structure

Req

04

Limited content on website

Req

05

Indexing or crawling problems

Req

06

Thin content

SEO Strategy

01.

Technical SEO

02.

Keyword and Site Architecture

03.

On-Page SEO

04.

Content Strategy

05.

Off-Page SEO

Results

1.66k

1,956

93

63

93

7,040

8,900

93

63

0.71%

organic keywords

organic clicks

organic sessions

Want an SEO-Safe WordPress Website Redesign?

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Requirements