The former leaflets, integrated with another hospital’s branding, featured outdated design elements. The key challenge was to employ Optical Character Recognition (OCR) technology to update and refresh the content, making it more engaging for a non-specialist audience.
The rebranded and redesigned leaflets were highly praised by Dr. Jain and the parents of his patients. This initiative not only solidified Dr. Jain’s professional identity but also enhanced the accessibility of crucial medical information, simplifying complex details for better parent engagement.
Dr. Jain noted a significant increase in patient satisfaction and interaction with the leaflets, contributing to an elevated reputation and visibility in his field. The updated design and branding efforts have proven pivotal in positioning Dr. Jain as a distinguished figure in Healthcare Graphic Design.
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